Affinity Podcast

Welcome to Affinity, A FINN Partners Podcast, where we explore the power of transformative marketing communications. Each episode unpacks how brands connect with audiences, how movements take shape, and how compelling storytelling drives real results. If you’re interested in insights from the front lines of business transformation and digital strategy, this podcast is for you. We feature voices from across industries who are using smart strategy, creativity, and collaboration to make a meaningful impact. Affinity spotlights the ideas and stories shaping today’s digital world—and tomorrow’s.

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Episodes

4 days ago

The Human Side of Data-Driven Marketing

4 days ago

Host Alexandra King speaks with Elliott King of FINN Partners and Pal Waagbo, former head of performance marketing for Wagamama, about the evolving role of customer data in digital marketing. They explore how real-time data, AI, and privacy regulations like GDPR are reshaping personalized brand experiences. Get insight into navigating compliance, optimizing campaigns, and preparing for what’s next in marketing.